CRM ROI Calculator

Get a rough sense of whether your CRM or customer platform is paying for itself. This helper looks at extra conversions, customer value, and retention compared with the monthly cost of your CRM.

Category: Business & software Audience: Online businesses & teams

Inputs

Monthly leads or opportunities

How many leads, enquiries, or potential deals you typically see in a month.

Current conversion rate (before CRM) %

Approximate percentage of leads that become paying customers now.

Expected conversion uplift with CRM %

A realistic guess for extra conversion from better follow-up, automation, and tracking (for example +2–5%).

Average revenue per new customer

Use the typical first-order or first-month revenue, in your own currency.

Average active months per customer

Rough estimate of how long an average customer stays active or keeps buying.

CRM cost per month

Include seats, add-ons, and taxes if they are part of the monthly bill.

This tool gives an approximate view only and ignores many real-world factors (churn patterns, payment failures, seasonality, and more).

Results

Enter your numbers to see a rough view of extra revenue and CRM ROI.

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