Email Platform Comparator

A simple overview of popular email platforms for newsletters, automations, and basic campaigns. Use this page to shortlist tools and then confirm features, limits, and pricing on the official websites.

Category: Business & software Audience: Creators, solo founders, Company

How to think about email tools

You can mentally match each platform to your use case as you read the list on the right.

Many platforms have price jumps when you cross certain subscriber tiers.

Most example price ranges below are described in broad bands and often in USD, because it is a common reference currency online. To think in your own currency, you can use the Currency Converter calculator on CalcuFinder.

Platforms overview

Mailchimp
All-round email & basic automations

Well-known email platform with templates, basic automations, and simple analytics. Familiar choice for small businesses and newsletters.

Beginner–intermediate Newsletters & small businesses Templates & drag-and-drop

Typical range: free tier for very small lists, then roughly tens of USD/month for growing lists, depending on contacts and features.

ConvertKit
Creators, courses, and digital products

Built with creators in mind: simple automations, tagging, and landing pages for people selling courses, memberships, and digital products.

Intermediate Creators & solo founders Automations & tagging

Typical range: free or low-cost tiers for small lists, then stepping into tens of USD/month as your audience grows.

Brevo (formerly Sendinblue)
Email + SMS + simple CRM

All-in-one communication platform for email, SMS, and basic CRM. Aimed at small to mid-sized businesses that want multi-channel outreach.

Intermediate Multi-channel campaigns Small & mid-sized teams

Typical range: entry-level plans often around tens of USD/month based on email volume and contact count.

Klaviyo
E-commerce & online stores

Popular with online shops for deep integrations, segmentation, and revenue-focused automations (abandoned carts, product recommendations, and more).

Intermediate–advanced E-commerce Data-driven automations

Typical range: free or low-tier options for very small lists, then higher monthly fees as your contacts and order volume grow.

MailerLite
Simple newsletters & automations

Clean interface for newsletters, basic automations, and landing pages. Often chosen by people who want something simpler than the biggest platforms.

Beginner–intermediate Simple newsletter stack Landing pages & forms

Typical range: free tier for small lists, then tiered pricing in tens of USD/month as subscribers increase.

Substack
Newsletter + paid subscriptions

Platform for writers and creators to publish newsletters and offer paid subscriptions without managing complex tech stacks.

Beginner-friendly Paid newsletter model Hosted platform

Typical range: no traditional monthly fee for basic use; platform usually takes a percentage of paid subscription revenue instead.

Beehiiv
Growth-focused newsletter platform

Newsletter platform with a focus on growth tools, referrals, and monetisation options for content-driven creators.

Intermediate Growth & referrals Newsletter-first

Typical range: free tier for small lists, then paid plans as your audience and features grow.

Flodesk
Design-focused email

Emphasises clean, visual templates and simple automations, appealing to brands that care about aesthetics and straightforward workflows.

Beginner-friendly Design-led emails Simple automations

Typical range: flat-style or bundle pricing rather than strict per-subscriber tiers; details depend on current offers.

ActiveCampaign
Advanced automations & CRM

Combines email marketing with strong automation and light CRM features. Often used by teams that want detailed flows and behavioural triggers.

Advanced Automation-heavy setups Small & mid-sized teams

Typical range: paid plans only, often starting in the tens of USD/month and scaling with contacts and feature level.

HubSpot (Email & CRM)
All-in-one CRM & marketing hub

Combines CRM, email marketing, forms, and automation into one platform. Can be powerful for B2B funnels, but pricing can rise with contacts and hubs.

Intermediate–advanced B2B & pipeline-driven teams All-in-one stack

Typical range: free CRM and basic email tools for small teams, with paid hubs and add-ons that can reach higher monthly budgets as you scale.

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